1. Founding Years (1902-1915): The Cadillac Automobile Company was founded in 1902 by Henry Leland, who named the company after the French explorer Antoine Laumet de La Mothe, sieur de Cadillac. In its early years, Cadillac gained a reputation for precision engineering and high-quality manufacturing. In 1908, Cadillac introduced the Model K, which featured the first fully enclosed cabin on an American automobile.

2. Innovation and Standardization (1915-1930): General Motors acquired Cadillac in 1909, and under the leadership of Henry Leland and later Alfred P. Sloan, the brand became a pioneer in automotive innovation. Cadillac introduced the electric starter, ignition, and lighting system in 1912, a groundbreaking advancement that revolutionized the automotive industry. In 1915, Cadillac introduced the V8 engine, setting a standard for performance and power.

3. The Golden Age (1930-1950): The 1930s marked the introduction of the Cadillac V16, a luxurious car with a 16-cylinder engine, catering to the elite and setting new standards for automotive opulence. In the post-World War II era, Cadillac further solidified its position as a symbol of luxury with the introduction of iconic models like the Cadillac Eldorado, which featured extravagant styling and advanced technological features.

4. Design and Innovation (1950-1970): The 1950s and 1960s witnessed Cadillac's focus on design, with iconic tailfins and sleek styling defining the era. The brand continued to introduce technological innovations, including the first fully automatic transmission, air suspension, and innovations in safety features. Cadillac maintained its reputation as the "Standard of the World."

5. Challenges and Rejuvenation (1970-2000): The oil crisis of the 1970s led to a shift in consumer preferences towards smaller, more fuel-efficient cars. Cadillac faced challenges as it adjusted to changing market demands. In the 1980s and 1990s, Cadillac underwent a rejuvenation with the introduction of models like the Seville and the Eldorado, featuring modern styling and improved performance.

6. 21st Century and Global Expansion (2000-present): In the 21st century, Cadillac continued to evolve, embracing a more contemporary design language and advanced technologies. The brand expanded globally, reaching new markets and introducing models that combined luxury with performance. The Cadillac CTS and Escalade gained popularity, showcasing the brand's commitment to innovation and versatility.

7. Electric Future and Innovation: In response to the changing automotive landscape and a growing emphasis on sustainability, Cadillac announced plans to transition towards electric vehicles. The introduction of the Cadillac Lyriq, an all-electric SUV, exemplifies the brand's commitment to innovation and environmental responsibility.

Throughout its history, Cadillac has maintained a commitment to luxury, innovation, and design, earning its place as one of the most iconic and enduring names in the automotive industry.